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Nobody is more important to a Bräuhaus than the brewmaster.

The Hacker-Pschorr brewmaster is an ambassador for the beer he provides, guaranteeing a high-quality, authentic beverage. Not only does he ensure the quality and freshness of his self-brewed beers, he is also glad to answer guests' questions. He is always in good humour and likes to socialize.

On his tours through the brewery, he gives his guests insight into the manufacturing process of Hacker-Pschorr beer and thus offers them an unforgettable excursion behind the scenes of the high brewing arts. He represents the authenticity and quality of Hacker-Pschorr beer and also takes care of contacts to local partners and institutions as well as to the German and international community.

Braumeister - Benjamin Keller

Benjamin Keller joins Hacker-Pschorr Bräuhaus in Xi’an from his last assignment at Kempinski Hotel Yinchuan. Having also worked at Qingdao Wyndham as brewmaster, Mr. Keller´s experience in Paulaner Bräuhaus Consult GmbH in Munich, Germany will be a valuable assets in driving performance and ensuring product quality at our Paulaner Bräuhaus. 

His skill set is complemented by his 3 years apprenticeship as brewer and master at Radeberger Gruppe KG c/o Kölner Verbund Brauereien and followed by 4 years “Diplom Braumeister” degree studies in Technical University Berlin in Germany.